7 Key Tips For Creating Or Updating A Successful Professional Looking Website

On various platforms, we have seen that people taught us how to analyze your website to see if it is professional or needs to be improved.

Today, we are going to provide you with 7 tips that will be very useful for you to create or update a professional website.

Planning this type of work is very important and before choosing a design which in many cases is usually the first thing to do and should not be done. 

You should take the following into account if you want to achieve a successful website top employee monitoring software and easy maintenance right from the start.

1. It Must Be Adapted To Mobile Devices

It is essential that your visitors can correctly view the contents of your web portal, regardless of the device they use. 

An SEO Specialist recommends that when you start asking for quotes, you always request a Responsive Design, if you want to know the advantages of this type of design compared to other solutions, you can read more in the next post.

2. Adapt The Design To The Content And Not The Content To The Design

As the design is the most visible part of a website, sometimes we forget the fundamentals, which is the content, so before you start looking for designs, decide all the content to show and how it is going to be organized correctly in the sections. 

This is called defining the Information Architecture of the web page and remember that it must be user-oriented and not the structure of your organization.

If you have little content, you can see the websites of the sector and see more or less how they organize their content and you can ask customers or suppliers what they think of your website (if you have it).

But it is likely that if you have enough information, it may be complicated to make an adequate architecture, so in this case, an information architecture consultancy would be your best option.

If you want to elaborate your understanding on this topic:

Remember, the content must always be of quality and useful for the user.

3. Make Sure Your Website Is Easy To Use, You Will Get More Satisfied Visitors.

Usability is paramount for providing a good impression on your customers.

I give you some examples:

• Have you entered a page from a public site that automatically plays a sound that has made you lower the volume or even close the page?
• Have you wasted a lot of time navigating disorganized or confusing menus?
• Have you filled out a ton of data on a form and accidentally hit the delete button instead of the submit button?

Surely you have also felt frustrated while visiting a web page.

Usability tries to avoid this and make it easier for the user to visit and manage your website.

Ask your Digital Marketing web designers or developers to make the web usable and ask them if they take usability standards into account.

But how is this achieved? There are many guides with basic usability recommendations for websites, searching a little on Google,  you can find them.

But, if you want professional recommendations for your future website, Then seo agency in uae can help you without dedicating many resources. 

Also, for a little more they can be with you advising the development team and doing the tests before publication.

4. Plan How You Are Going To Maintain The Contents Of The Web

It is not worth publishing the web and now you will always have to make changes to the web since an updated web is much more useful and is better valued by users.

Now with CMS, this task is much easier, and using WordPress or Joomla, you will not have problems making changes on the web.

However, for other types of changes, you may need someone on your staff to know a little HTML and CSS.

Imagine, your SEO Community website is already published and you take care of the maintenance, you publish news and change texts, but suddenly the need arises to add more information in a new element of the cover. 

If this was not foreseen, you will need a little knowledge to place the new element with and that it is correctly following the styles of the page and that it continues to be professional.

It is necessary to define the personnel that will take care of the web and make sure that they have the basic knowledge and resources to carry out their work correctly. 

5. Choose A Not Too Decorated Design.

If you already know the content and usability guidelines that you want your site to meet, it’s time to think about design.

Sure you want a professional and beautiful website, after all, it is your cover letter on the web both for people who do not know you, as well as for current clients or suppliers.

But you must think carefully about your sector and the objective of the web, before deciding on the design.

An example, maybe you love those sliders with giant images, that you see on other websites and that are so beautiful but they may not suit your type of business. 

Also, remember that you have to put high-quality images to make it professional and the ones you have of your product or company may not have enough quality for this type of design and therefore do not look good.

Remember that the Website design must be adapted to the contents that you have defined in the information architecture and unless you are a design studio or similar, users will value your information.

And also how you explain what you can do for them, not so much your design, as long as it is clean and aesthetically pleasing.

When you commission the design, it must be Responsive, usable, and adapted to the information architecture you need.

6. Worry About SEO Positioning From The Beginning

Since its publication, the web page must meet a series of requirements, so that Google and the rest of the search engines can index it correctly and that it is correctly optimized in the SEO part that we can control without external agents to our website.

Before publishing the web you should do an analysis of the keywords that you should use and for which you will optimize each page or carry out a consultancy to improve the results.

Remember, that if you are migrating an old portal you will have to take all the necessary measures to avoid losing positioning with the migration of your website.

7. Plan How You Are Going To Control The Data Of Visits To The Web.

Another aspect to take into account is how you will keep track of page visits. You can use Google Analytics but remember that not only will it be useful for you to analyze the data of page views.

And visits but you should determine what metrics you will take into account to help you understand what is really happening on your website and how you can continue to improve.

Taking into account all these aspects, you will be ready to launch your website on the right foot. If you need help to control all these aspects, remember that a web consultancy will save you a lot of worries in this process.

If you are changing your web portal, have you taken all this into account? Tell us what your main problems are when it comes to covering the work related to your website.