5 content creation tips for marketing agencies

Content is king in the marketing world. It’s what gets people to stop and pay attention to what you have to say. But there’s content everywhere you look these days. And if you want to stand out, your content needs to look better than everything else around. Here are five tips to design your marketing agency content online.

Find the right template

Content marketing is a battle. It’s your content versus everyone else on the internet. If you want your marketing materials to stand out, they better be good!

Since you’re busy running a marketing agency, you likely don’t have time to design professional collateral from scratch. Luckily, there are thousands of marketing agency flyer templates available from websites like PosterMyWall.

All templates are designed by professionals, so you never have to worry about quality. Simply choose the template that best fits your brand and open it in the easy drag-and-drop editor to start customizing. Templates are by far the easiest way to create marketing agency content without taking time from your busy schedule.

Use only high-quality images and videos

Images and videos are what capture attention these days. So whenever you’re designing marketing materials online, be sure to use only high-quality graphics.

Blurry camera-phone images or low-resolution edits aren’t good enough to compete with content online. Take the time to shoot and edit your photos and videos to make them look professional. Remember, your marketing materials are a representation of your brand. If they look low quality, so does your business.

Many online graphic-creation platforms like PosterMyWall offer professional stock photos, videos, and animations that you can use in your graphics to maintain quality without needing to put time into capturing and editing graphics yourself.

Keep the info short and sweet

Text is scary to modern internet users. Giant walls of text seem like too much work to read, which causes many people to scroll right past. People in the digital age want efficiency, so keep your text information short and sweet.

You have products and services to sell, so you can’t simply remove the text. But be sure to include only the absolutely essential information. Many brands limit their marketing content to their brand logo, the product or services name, and a quick tagline! The shorter and easier to digest for the consumer, the better.

Add your website URL

Because you can’t (shouldn’t) put a lot of information on your marketing materials, there needs to be a way for interested consumers to learn more about the product, service, or brand you’re promoting. That’s what a website is for.

By adding a link to your website or product/service landing page on your marketing materials, you can guide potential customers to the next step of the sales journey. They’ll look at your marketing material, become curious about the product or service, and head over to your website to learn more about it.

Once they’re on your website, they’re only a few clicks away from contacting the business or purchasing an item — and that’s the entire goal of any marketing material!

Save in the right format

The final step to creating perfect marketing materials online is to save it in the right format. Different formats are used for different purposes.

For example, if you want to upload some marketing collateral to your website, you need to think about file size. Large files take longer to load, and long load times can hurt the user experience and your website’s search engine optimization (SEO). Using a website-friendly format like PNG or JPG and keeping file sizes as small as you can without impacting resolution is essential for web content.

However, if you plan to print out flyers to hang around town, it doesn’t matter how big the file size is. There are no limits for physical collateral! In fact, you should use the highest resolution possible to make sure your flyers print cleanly.

Think about what you plan to use your marketing materials for and export them using the right file type and resolution to suit your needs.

Design eye-catching marketing materials for your agency

Your marketing materials are the cornerstone of your agency’s campaigns. But content is everywhere, and your collateral needs to stand out from the pack if it’s going to get attention from consumers. That’s why it’s essential to design quality, eye-catching marketing materials.

Luckily, it’s easy to design quality marketing materials online. Use templates to save time creating professional designs, use only high-quality images and videos, limit text to only essential information, include your website URL to provide more information and lead consumers down the buyer’s journey, and once you’re finished, export your file in the correct format for your needs.

In the modern marketing landscape, content is king. Don’t let yours fall behind and get lost in the pack. Showcase your marketing agency with incredible marketing materials.